ALEX JUNQUERA


ART DIRECTOR , DESIGNERNEW YORK CITY





004.
ADIDAS X YAITO NYFW


RECAP





GAMES & PRIZES










PERFORMANCES



FOOD & DRINK


COMPLEX RECAP



Adidas and Yaito reimagined New York Fashion Week with Adiland — a sprawling carnival at Pioneer Works that shifted the energy of the season. We designed and produced the event from the ground up - including food, games, music and dozens of branded elements & giveaways throughout the space.

The experience created a space where guests didn’t just interact the brand — they played, created, and expressed themselves with it. From nostalgic carnival moments including a full-sized ferris wheel, to a guest performance from Clipse, to an immersive mirror room dedicated to the debut of the adidas x Yaito Superstar, the night fused luxury with legacy and gave New York a celebration rooted in culture, community, and joy.

Adiland was named ‘Best NYFW Activation 2025’ by Complex.
 Experiential Design, Event Production

Designer: Noate Atko
Agency: IMA
2023






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